It feels like #PCOA25 in Ōtautahi Christchurch happened a long time ago, yet its core message continues to resonate: The Power of Connection.
The sessions explored how to shape stronger marketing narratives, engage multi-generational audiences while communicating with clarity, impact, and respect. There were also timely reflections on setting boundaries, supporting wellbeing, and leading by example, all very valid points in any professional environment.
Yet my biggest takeaway wasn’t tied to a single presentation, because the real value lives between the agenda items
In conference and event organising, we often focus on what happens on stage and behind the stage. We worry about sticking to the timing and making sure that every little detail is perfect, because that is how we operate. But the true impact of events frequently unfolds elsewhere.
We know that the “onsite magic” happens in the moments that aren’t scripted. That’s true for delegates, and just as true for event planners, when we attend industry events ourselves.
Connection as a professional practice
Whether you are a host or client, an event planner or a supplier, whichever aspect of the vast meeting industry you represent, connection isn’t a nice-to-have, it’s foundational. Strong professional relationships underpin seamless delivery of your event rewarding you with a long-term client trust.
In an industry built on logistics, timelines, contract negotiations, quotes comparison and many others services tightly bound by operational precision, it’s easy to become task-focused. But if we all of us like that, what makes you YOU, what makes you special?
It is that connection, that rapport you build with your client that will have them seek your advice because they trust you. That is what elevates you from another event prof from competent to exceptional.
A renewed commitment to connection
Reflecting on the past year, I’ve realised I wasn’t as connected as I would have liked. So, this is a quiet commitment going forward: more presence, more conversations, more purposeful catch-ups, and more strategic collaboration.
Because great event planning isn’t just about flawless delivery. It’s about people working together on one goal that will create outcomes that last well beyond the closing session.
Photo by the wonderful Magnetic Shots